We’ve all done it at some point. You glance at a familiar logo, maybe yours and it just feels right. Balanced. Polished. Familiar. But then, flip it upside down. Suddenly,…
read moreSometimes, the most powerful lessons come from the most ordinary objects. Take a broken pencil. On its face, it’s useless. But with a little care and creativity, that broken item…
read moreMarketing doesn’t need to be complex or overwhelming. It’s simply about connecting with the right people, in the right place, with the right message. Here’s how to simplify it: 1.…
read moreBranding doesn’t have to be complicated. At its core, it’s simply about how people perceive and connect with your business. Here’s how to make it clear and impactful: 1. What…
read moreSometimes, the smallest changes can bring a surprising sense of freshness. Take sandwiches, for example. Slice one diagonally instead of straight down the middle, and suddenly it feels, different, more…
read moreWhether you're launching a brand-new venture or have been around for years, your domain name is central to your identity online. But choosing to let someone else control it, even…
read moreSEO doesn’t need to be overwhelming, it’s merely a set of smart, repeatable steps to help your ideal audience find you online. Here’s how to break it down: 1. What…
read moreA logo isn’t a doodle, it’s a declaration. Why it matters It’s often your customer's first impression, so make it count. A logo represents your identity and purpose, visually and…
read moreIt’s a full redesign of how you show up The importance of brand colours Colours aren’t just pretty, they’re powerful. Psychological impact Colours evoke emotion and drive action: Red -…
read moreRebranding isn’t just a makeover, it’s a strategic reset. It’s more than visuals Yes, there are new logos and font choices, but it goes deeper: Purpose - revisit why your…
read moreRebranding at the right moment can transform your business, but timing is everything. Signs it’s time Shifting goals or target markets - if you're serving a new audience or expanding…
read moreWhether you’re a new start-up or a well-established business, your brand is your identity and colour plays a huge role in that. You might think you need a full rainbow…
read moreWe often think of a “brand” as a logo, a catchy name, or a colour palette. And yes, those things matter, but a brand is so much more than just…
read moreYou’re at a networking event. The host says, “Let’s go around the room, everyone do a quick 60-second intro.” Cue panic. What do you say? How do you stand out?…
read moreEver scrolled past an ad without a second thought, but found yourself glued to one that told a story? That’s no accident. Storytelling is one of the most powerful tools…
read moreIf you’ve ever looked into having a website built, chances are you’ve heard of WordPress. In fact, you’ve probably heard it a lot and there’s a reason for that. As…
read moreYes, another online profile to manage! But trust us when we say this: if your business isn’t on Google Business Profile (formerly Google My Business), you’re missing out on one…
read moreWhy 2025 is the perfect time to reinvent your business identity As we step into 2025, it's not just about setting personal resolutions — it's the ideal moment to reflect…
read moreThis video provides a quick summary of the 5P's; Product, Price, Promotion, Place and People. Don't forget how important they are from a marketing perspective.
read moreIn our next simple explainer video we provide the tip of 'ask'. Ask your customers for testimonials and recommendations that can be used to promote your business on your Google…
read moreIn our next simple explainer video we provide the tip of 'brand everything'. No matter whether it is a letterhead, invoice, quotation, e-mail, office sign or social media account, make…
read moreIn this latest series of handy tips our next one is on your Google Visibility and the importance of having a Google My Business Profile. It gives advice on making…
read moreThis video contains some very simple SEO Tips. It has been released during a very difficult time for all when we are still in lockdown due to COVID-19. As we…
read moreOn occasions, there may well be a need to develop a more comprehensive marketing plan, but in most circumstances, especially in the small business world, you can follow these 3 simple steps to create an excellent marketing programme.
read moreWe must get asked at least twice a month “what is the best marketing tool for us to use”. Our answer is always the same “if we knew that then…
read moreMarketing is a process that requires accurate research and careful planning. Everyone’s need will vary so it is critical to identifying from the outset what your customers’ needs are and…
read moreOver the past decade the way customers make decisions has changed dramatically. The use of smart phones and tablets mean that customers can use the internet anywhere, anytime in order…
read moreAt times, especially when you have just started in business, there is often an opportunity that presents itself which is outside of your comfort zone. For example if you are…
read moreFor many of us the first time a potential client ‘meets’ us is on our company website. Those first few seconds are all we get to make a lasting impression,…
read moreAs you sit there mulling over how you can put yourself in the position of reaching more customers take a moment to consider your brand. Is it saying the right…
read moreMany large companies employ a Brand Manager and have strict rules as to how their brand should be represented. To assist them with this process they have Brand Guidelines, which…
read moreSince starting my business I have been committed to attending networking events, as they have been a key marketing component in creating new business opportunities. Attendance at such events has…
read moreWhen asked, “what is marketing”, I have heard many people give a whole range of different answers. In fact, when I first started networking and told people that my focus…
read moreRunning a business is extremely time consuming and it can be very easy to become distracted with non-effective business activities. However, it is equally important to find some positive distractions…
read moreI always look forward to this time of year, the weather is starting to get warmer, we start to see more sunshine and it stays light for longer at night.…
read moreWhen you come to the end of a small adventure, such as a family holiday there is always somebody that uses the phrase “all good things must come to an…
read moreYou’ve spent ages planning the perfect website, making sure the text conveys your marketing messages, choosing the right images to reflect your brand and generally having sleepless nights hoping that…
read moreHopefully by now you have had a chance to explore our new website and appreciate our new brand. Now that we have completed the project we thought that some of…
read moreJanuary has seen many of us pledging to change the way we do things, creating goals and plans for the year ahead but it is vital not to forget what…
read moreHaving recently taken part in the London Marathon I have experienced first hand how “hitting the wall” really does happen. At mile 19 I didn’t know whether to walk, start…
read moreSince becoming a business owner I have attended many business networking groups and listened to a diverse range of presentations.
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