You’re at a networking event. The host says, “Let’s go around the room, everyone do a quick 60-second intro.”
Cue panic.
What do you say? How do you stand out? How do you not sound like everyone else? The truth is, your 1-minute speech (aka elevator pitch) is one of the most important bits of marketing you’ll ever write. And yes, it’s worth getting it right.
Here’s exactly what to include to make your 60 seconds count.
- Who you help (and how)
Forget listing your job title and years of experience. Start with this: “I help [type of person/business] to [solve a problem or reach a goal].” This immediately tells people what you do and why it matters. It’s benefit-led and focused on the listener, not your CV.
Example:
“I help small business owners get found on Google without spending money on ads.”
That’s a lot more memorable than:
“I’m a freelance digital marketer with 8 years of experience.”
- What makes you different
Now add a flavour of what sets you apart. What’s your edge? Your niche? Your method?
This is your chance to give them a reason to choose you over someone else in the room.
Example:
“I specialise in local SEO and Google Business optimisation — perfect for trades, hairdressers, or anyone who wants more calls without managing a full website.” That detail makes your speech click with the right people.
- A real-life example (optional but powerful)
A super short client story or result can bring your work to life.
Example:
“One of my clients, a local plumber, went from 2 calls a week to being fully booked — just by updating his Google profile.” It builds credibility and shows that your service works.
- A friendly call-to-action
Don’t end with a shrug. Let people know what to do next, without being pushy.
Example:
“If you know someone who’s hard to find online, I’d love to chat.” Simple, human, and effective.
Bonus Tip: Keep It Conversational
This isn’t Dragon’s Den. You don’t need to cram in your whole business plan. Speak like you would to a friend in a coffee shop — clear, relaxed, and real.
A great 1-minute speech isn’t about impressing people. It’s about helping them understand who you help, how you help, and whether they (or someone they know) should connect with you.
So, take a bit of time to plan it. Practice it. Refine it. Because your next big client? They might just be sitting two chairs away.