Yes, another online profile to manage! But trust us when we say this: if your business isn’t on Google Business Profile (formerly Google My Business), you’re missing out on one of the most powerful (and free!) tools available today.
Here’s why this little digital listing packs such a mighty punch.
- It puts you on the map
When people search for businesses like “coffee shop near me” or “best accountants in Wiltshire”, Google uses business profiles to show results on maps and in the local pack (the little box of top businesses that is often seen at the top of the page).
No profile means no spot on the map. With one simple setup, you can show up exactly when and where people are looking. It’s visibility you don’t have to pay a penny for.
- It builds instant trust
What’s the first thing you do when checking out a new restaurant, hairdresser, or mechanic? You Google them, everyone does. A complete Google business profile, with photos, reviews, opening hours, and contact info will gives a brand credibility.
- Positive reviews demonstrate credibility
Word of mouth is still king, but now it lives online. Google reviews are the modern referral. When happy customers leave 5-star reviews, you don’t just feel satisfied but you climb the ranks in local search. Google rewards businesses that people love.
And the best bit? You can reply. So whether it’s praise or a problem, you show future customers that you’re engaged, professional, and most importantly human.
- It’s free (but acts like a paid tool)
Some tools promise big impact but drain your budget. Having a Google business profile does the opposite, it is zero cost but offers maximum return.
You get a dashboard full of insights which shows how people find you, what they click on, and where they’re coming from. That’s the kind of data marketers pay big money for.
- You can keep customers in the loop
Updates such as change in opening hours, special offers or holiday closure show up right in search results. So instead of relying on people to check your website or social media, you reach them right where they’re already looking.
In essence it’s real-time communication that keeps your customers informed and engaged.
Final Thought
If you only do one thing to boost your local visibility this month, make it this: set up (or optimise) your Google business profile.
It’s quick, powerful, and honestly, it just works.