So Christmas and New Year have been and gone and you’re ready to tackle 2016 head on. As you sit there mulling over how you can reach more customers in 2016 take a moment to consider your brand. Is it saying the right thing about you? Does it truly reflect your core values and what your company actually does?

At Clearwater we believe that your brand is the cornerstone of your business so it is vital to ensure that it is saying what you want it to say! So whether you are looking to strengthen your current brand or completely refresh your existing one, here are our top tips to make sure that it works for you.

Define Your Brand

A simple marketing audit will help you determine the key ideas that drive your brand:

  • What’s the big idea – what is it that you do?
  • What are your values – what lies at the heart of your company?
  • Brand positioning – where do you want to position yourself in the market?

Know your Marketplace

Ensure that you know who your customers are and what they want. By understanding your customers you can better refine your marketing messages and ultimately communicate with them in their language.

Be Consistent

By developing brand guidelines, you can be sure that your messaging is consistent; not only within the company but also externally. Everything from your logo to your sales brochures, from your brand colours to your chosen font, should all be carefully chosen to reflect your values. Ensure that you use it consistently and your customers will soon recognise your brand.

Ask the Professionals

Your brand is who you are. It portrays your personality and your core values to your customers and potential customers. It needs to be well thought out and professionally created to ensure that it enhances your reputation rather than detracts from it.

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