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The clearwater blog

Explore all of our marketing news.

What rebranding really means

What rebranding really means

Rebranding isn’t just a makeover, it’s a strategic reset. It’s more than visuals Yes, there are new logos and font choices, but it goes deeper: Purpose - revisit why your…

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Why every business needs a colour palette (even if it’s just one colour)

Why every business needs a colour palette (even if it’s just one colour)

Whether you’re a new start-up or a well-established business, your brand is your identity and colour plays a huge role in that. You might think you need a full rainbow…

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What should be included in a 60 seconds networking speech?

What should be included in a 60 seconds networking speech?

You’re at a networking event. The host says, “Let’s go around the room, everyone do a quick 60-second intro.” Cue panic. What do you say? How do you stand out?…

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Why storytelling is important in marketing

Why storytelling is important in marketing

Ever scrolled past an ad without a second thought, but found yourself glued to one that told a story? That’s no accident.  Storytelling is one of the most powerful tools…

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Why WordPress is the most common platform for building a website (and why that’s a good thing)

Why WordPress is the most common platform for building a website (and why that’s a good thing)

If you’ve ever looked into having a website built, chances are you’ve heard of WordPress. In fact, you’ve probably heard it a lot and there’s a reason for that. As…

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5 reasons why you need a google business profile

5 reasons why you need a google business profile

Yes, another online profile to manage! But trust us when we say this: if your business isn’t on Google Business Profile (formerly Google My Business), you’re missing out on one…

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The importance of the 5P’s

The importance of the 5P’s

This video provides a quick summary of the 5P's; Product, Price, Promotion, Place and People. Don't forget how important they are from a marketing perspective.

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Ask

Ask

In our next simple explainer video we provide the tip of 'ask'. Ask your customers for testimonials and recommendations that can be used to promote your business on your Google…

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Brand everything

Brand everything

In our next simple explainer video we provide the tip of 'brand everything'. No matter whether it is a letterhead, invoice, quotation, e-mail, office sign or social media account, make…

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Google visibility

Google visibility

In this latest series of handy tips our next one is on your Google Visibility and the importance of having a Google My Business Profile. It gives advice on making…

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Very simple SEO tips

Very simple SEO tips

This video contains some very simple SEO Tips. It has been released during a very difficult time for all when we are still in lockdown due to COVID-19. As we…

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3 steps to marketing

3 steps to marketing

On occasions, there may well be a need to develop a more comprehensive marketing plan, but in most circumstances, especially in the small business world, you can follow these 3 simple steps to create an excellent marketing programme.

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The best marketing tool

The best marketing tool

We must get asked at least twice a month “what is the best marketing tool for us to use”. Our answer is always the same “if we knew that then…

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Plan to do it right

Plan to do it right

Marketing is a process that requires accurate research and careful planning. Everyone’s need will vary so it is critical to identifying from the outset what your customers’ needs are and…

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Inbound marketing

Inbound marketing

Over the past decade the way customers make decisions has changed dramatically. The use of smart phones and tablets mean that customers can use the internet anywhere, anytime in order…

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When do you say no

When do you say no

At times, especially when you have just started in business, there is often an opportunity that presents itself which is outside of your comfort zone. For example if you are…

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Telltale signs your website needs a redesign

Telltale signs your website needs a redesign

For many of us the first time a potential client ‘meets’ us is on our company website. Those first few seconds are all we get to make a lasting impression,…

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Reaching more customers

Reaching more customers

As you sit there mulling over how you can put yourself in the position of reaching more customers take a moment to consider your brand. Is it saying the right…

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Supporting business start-ups

Supporting business start-ups

Since starting my business I have been committed to attending networking events, as they have been a key marketing component in creating new business opportunities. Attendance at such events has…

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What is marketing

What is marketing

When asked, “what is marketing”, I have heard many people give a whole range of different answers. In fact, when I first started networking and told people that my focus…

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Positive distractions

Positive distractions

Running a business is extremely time consuming and it can be very easy to become distracted with non-effective business activities. However, it is equally important to find some positive distractions…

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Mistakes make us stronger

Mistakes make us stronger

I always look forward to this time of year, the weather is starting to get warmer, we start to see more sunshine and it stays light for longer at night.…

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Do all good things need to come to an end?

Do all good things need to come to an end?

When you come to the end of a small adventure, such as a family holiday there is always somebody that uses the phrase “all good things must come to an…

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Ensure your website is responsive

Ensure your website is responsive

You’ve spent ages planning the perfect website, making sure the text conveys your marketing messages, choosing the right images to reflect your brand and generally having sleepless nights hoping that…

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Rebranding – reasoning, reflections and results

Rebranding – reasoning, reflections and results

Hopefully by now you have had a chance to explore our new website and appreciate our new brand. Now that we have completed the project we thought that some of…

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Don’t forget your clients!

Don’t forget your clients!

January has seen many of us pledging to change the way we do things, creating goals and plans for the year ahead but it is vital not to forget what…

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Hitting the wall

Hitting the wall

Having recently taken part in the London Marathon I have experienced first hand how “hitting the wall” really does happen. At mile 19 I didn’t know whether to walk, start…

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Setting goals

Setting goals

Since becoming a business owner I have attended many business networking groups and listened to a diverse range of presentations.

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