marketing resources | branding tips | website guidance

What rebranding really means

Rebranding isn’t just a makeover, it’s a strategic reset. It’s more than visuals Yes, there are new logos and font choices, but it goes deeper: Purpose - revisit why your…

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Branding Business Tips

When is the best time to rebrand?

Rebranding at the right moment can transform your business, but timing is everything. Signs it’s time Shifting goals or target markets - if you're serving a new audience or expanding…

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Branding Marketing

Why every business needs a colour palette (even if it’s just one colour)

Whether you’re a new start-up or a well-established business, your brand is your identity and colour plays a huge role in that. You might think you need a full rainbow…

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Branding

What does a company brand consist of?

We often think of a “brand” as a logo, a catchy name, or a colour palette. And yes, those things matter, but a brand is so much more than just…

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Business Tips

What should be included in a 60 seconds networking speech?

You’re at a networking event. The host says, “Let’s go around the room, everyone do a quick 60-second intro.” Cue panic. What do you say? How do you stand out?…

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Marketing

Why storytelling is important in marketing

Ever scrolled past an ad without a second thought, but found yourself glued to one that told a story? That’s no accident. Storytelling is one of the most powerful tools…

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Website

Why WordPress is the most common platform for building a website (and why that’s a good thing)

If you’ve ever looked into having a website built, chances are you’ve heard of WordPress. In fact, you’ve probably heard it a lot and there’s a reason for that. As…

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Business Tips

5 reasons why you need a google business profile

Yes, another online profile to manage! But trust us when we say this: if your business isn’t on Google Business Profile (formerly Google My Business), you’re missing out on one…

Branding

New year, new brand?

Why 2025 is the perfect time to reinvent your business identity As we step into 2025, it's not just about setting personal resolutions — it's the ideal moment to reflect…

Business Tips Marketing

The importance of the 5P’s

This video provides a quick summary of the 5P's; Product, Price, Promotion, Place and People. Don't forget how important they are from a marketing perspective.

Business Tips Marketing

Ask

In our next simple explainer video we provide the tip of 'ask'. Ask your customers for testimonials and recommendations that can be used to promote your business on your Google…

Branding Business Tips

Brand everything

In our next simple explainer video we provide the tip of 'brand everything'. No matter whether it is a letterhead, invoice, quotation, e-mail, office sign or social media account, make…

Marketing Website

Google visibility

In this latest series of handy tips our next one is on your Google Visibility and the importance of having a Google My Business Profile. It gives advice on making…

Business Tips Marketing Website

Very simple SEO tips

This video contains some very simple SEO Tips. It has been released during a very difficult time for all when we are still in lockdown due to COVID-19. As we…

Marketing

3 steps to marketing

On occasions, there may well be a need to develop a more comprehensive marketing plan, but in most circumstances, especially in the small business world, you can follow these 3 simple steps to create an excellent marketing programme.

Business Tips Marketing

The best marketing tool

We must get asked at least twice a month “what is the best marketing tool for us to use”. Our answer is always the same “if we knew that then…

Marketing

Plan to do it right

Marketing is a process that requires accurate research and careful planning. Everyone’s need will vary so it is critical to identifying from the outset what your customers’ needs are and…

Marketing

Inbound marketing

Over the past decade the way customers make decisions has changed dramatically. The use of smart phones and tablets mean that customers can use the internet anywhere, anytime in order…

Business Tips

When do you say no

At times, especially when you have just started in business, there is often an opportunity that presents itself which is outside of your comfort zone. For example if you are…

Marketing

Telltale signs your website needs a redesign

For many of us the first time a potential client ‘meets’ us is on our company website. Those first few seconds are all we get to make a lasting impression,…

Branding Business Tips Marketing

Reaching more customers

As you sit there mulling over how you can put yourself in the position of reaching more customers take a moment to consider your brand. Is it saying the right…

Marketing

Brand guidelines

Many large companies employ a Brand Manager and have strict rules as to how their brand should be represented. To assist them with this process they have Brand Guidelines, which…

Marketing

Supporting business start-ups

Since starting my business I have been committed to attending networking events, as they have been a key marketing component in creating new business opportunities. Attendance at such events has…

Marketing

What is marketing

When asked, “what is marketing”, I have heard many people give a whole range of different answers. In fact, when I first started networking and told people that my focus…

Business Tips

Positive distractions

Running a business is extremely time consuming and it can be very easy to become distracted with non-effective business activities. However, it is equally important to find some positive distractions…

Business Tips

Mistakes make us stronger

I always look forward to this time of year, the weather is starting to get warmer, we start to see more sunshine and it stays light for longer at night.…

Business Tips

Do all good things need to come to an end?

When you come to the end of a small adventure, such as a family holiday there is always somebody that uses the phrase “all good things must come to an…

Business Tips Marketing

Ensure your website is responsive

You’ve spent ages planning the perfect website, making sure the text conveys your marketing messages, choosing the right images to reflect your brand and generally having sleepless nights hoping that…

Branding

Rebranding – reasoning, reflections and results

Hopefully by now you have had a chance to explore our new website and appreciate our new brand. Now that we have completed the project we thought that some of…

Business Tips

Don’t forget your clients!

January has seen many of us pledging to change the way we do things, creating goals and plans for the year ahead but it is vital not to forget what…

Business Tips

Hitting the wall

Having recently taken part in the London Marathon I have experienced first hand how “hitting the wall” really does happen. At mile 19 I didn’t know whether to walk, start…

Business Tips

Setting goals

Since becoming a business owner I have attended many business networking groups and listened to a diverse range of presentations.

The clearwater blog

Explore all of our marketing news.

What rebranding really means

When is the best time to rebrand?

What does a company brand consist of?

What should be included in a 60 seconds networking speech?

Why storytelling is important in marketing

Why WordPress is the most common platform for building a website (and why that’s a good thing)

5 reasons why you need a google business profile

New year, new brand?

The importance of the 5P’s

Ask

Brand everything

Google visibility

Very simple SEO tips

3 steps to marketing

Plan to do it right

When do you say no

Telltale signs your website needs a redesign

Reaching more customers

Brand guidelines

Supporting business start-ups

Mistakes make us stronger

Do all good things need to come to an end?

Ensure your website is responsive

Rebranding – reasoning, reflections and results

Don’t forget your clients!

Hitting the wall

Setting goals

What do we love?

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