clearwater
On occasions, there may well be a need to develop a more comprehensive marketing plan, but in most circumstances, especially in the small business world, you can follow these 3 simple steps to create an excellent marketing programme.
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We must get asked at least twice a month “what is the best marketing tool for us to use”. Our answer is always the same “if we knew that then…
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Marketing is a process that requires accurate research and careful planning. Everyone’s need will vary so it is critical to identifying from the outset what your customers’ needs are and…
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Over the past decade the way customers make decisions has changed dramatically. The use of smart phones and tablets mean that customers can use the internet anywhere, anytime in order…
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At times, especially when you have just started in business, there is often an opportunity that presents itself which is outside of your comfort zone. For example if you are…
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For many of us the first time a potential client ‘meets’ us is on our company website. Those first few seconds are all we get to make a lasting impression,…
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As you sit there mulling over how you can put yourself in the position of reaching more customers take a moment to consider your brand. Is it saying the right…
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Many large companies employ a Brand Manager and have strict rules as to how their brand should be represented. To assist them with this process they have Brand Guidelines, which…
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Since starting my business I have been committed to attending networking events, as they have been a key marketing component in creating new business opportunities. Attendance at such events has…
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When asked, “what is marketing”, I have heard many people give a whole range of different answers. In fact, when I first started networking and told people that my focus…
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