On occasions, there may well be a need to develop a more comprehensive marketing plan, but in most circumstances, especially in the small business world, you can follow these 3 simple steps to create an excellent marketing programme.
read moreWe must get asked at least twice a month “what is the best marketing tool for us to use”. Our answer is always the same “if we knew that then…
read moreMarketing is a process that requires accurate research and careful planning. Everyone’s need will vary so it is critical to identifying from the outset what your customers’ needs are and…
read moreMany large companies employ a Brand Manager and have strict rules as to how their brand should be represented. To assist them with this process they have Brand Guidelines, which…
read moreWhen asked, “what is marketing”, I have heard many people give a whole range of different answers. In fact, when I first started networking and told people that my focus…
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