Planning

3 steps to marketing
3 steps to marketing 800 400 Mark Crone

On occasions, there may well be a need to develop a more comprehensive marketing plan, but in most circumstances, especially in the small business world, you can follow these 3 simple steps to create an excellent marketing programme.

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Plan to do it right
Plan to do it right 800 400 Mark Crone

Marketing is a process that requires accurate research and careful planning. Everyone’s need will vary so it is critical to identifying from the outset what your customers’ needs are and…

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Don’t forget your clients!
Don’t forget your clients! 800 400 Mark Crone

January has seen many of us pledging to change the way we do things, creating goals and plans for the year ahead but it is vital not to forget what…

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Hitting the wall
Hitting the wall 800 400 Mark Crone

Having recently taken part in the London Marathon I have experienced first hand how “hitting the wall” really does happen. At mile 19 I didn’t know whether to walk, start…

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