Marketing

3 steps to marketing
3 steps to marketing 800 400 Mark Crone

On occasions, there may well be a need to develop a more comprehensive marketing plan, but in most circumstances, especially in the small business world, you can follow these 3 simple steps to create an excellent marketing programme.

read more
The best marketing tool
The best marketing tool 800 400 Mark Crone

We must get asked at least twice a month “what is the best marketing tool for us to use”. Our answer is always the same “if we knew that then…

read more
Plan to do it right
Plan to do it right 800 400 Mark Crone

Marketing is a process that requires accurate research and careful planning. Everyone’s need will vary so it is critical to identifying from the outset what your customers’ needs are and…

read more
Inbound marketing
Inbound marketing 800 400 Mark Crone

Over the past decade the way customers make decisions has changed dramatically. The use of smart phones and tablets mean that customers can use the internet anywhere, anytime in order…

read more
Reaching more customers
Reaching more customers 800 400 Mark Crone

As you sit there mulling over how you can put yourself in the position of reaching more customers take a moment to consider your brand. Is it saying the right…

read more
Supporting business start-ups
Supporting business start-ups 800 400 Mark Crone

Since starting my business I have been committed to attending networking events, as they have been a key marketing component in creating new business opportunities. Attendance at such events has…

read more
What is marketing
What is marketing 800 400 Mark Crone

When asked, “what is marketing”, I have heard many people give a whole range of different answers. In fact, when I first started networking and told people that my focus…

read more
Do all good things need to come to an end?
Do all good things need to come to an end? 800 600 Mark Crone

When you come to the end of a small adventure, such as a family holiday there is always somebody that uses the phrase “all good things must come to an…

read more
Ensure your website is responsive
Ensure your website is responsive 800 400 Mark Crone

You’ve spent ages planning the perfect website, making sure the text conveys your marketing messages, choosing the right images to reflect your brand and generally having sleepless nights hoping that…

read more