Best Practice Archives | clearwater - the marketing & branding agency

Plan to do it right

Marketing is a process that requires accurate research and careful planning. Everyone’s need will vary so it is critical to identifying from the outset what your customers’ needs are and…

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When do you say no

At times, especially when you have just started in business, there is often an opportunity that presents itself which is outside of your comfort zone. For example if you are…

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Brand guidelines

Many large companies employ a Brand Manager and have strict rules as to how their brand should be represented. To assist them with this process they have Brand Guidelines, which…

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What is marketing

When asked, “what is marketing”, I have heard many people give a whole range of different answers. In fact, when I first started networking and told people that my focus…

Positive distractions

Running a business is extremely time consuming and it can be very easy to become distracted with non-effective business activities. However, it is equally important to find some positive distractions…

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Hitting the wall

Having recently taken part in the London Marathon I have experienced first hand how “hitting the wall” really does happen. At mile 19 I didn’t know whether to walk, start…

Setting goals

Since becoming a business owner I have attended many business networking groups and listened to a diverse range of presentations.

Best Practice

Plan to do it right

When do you say no

Brand guidelines

Hitting the wall

Setting goals

What do we love?

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