Plan to do it right
Marketing is a process that requires accurate research and careful planning. Everyone’s need will vary so it is critical to identifying from the outset what your customers’ needs are and…
read moreMarketing is a process that requires accurate research and careful planning. Everyone’s need will vary so it is critical to identifying from the outset what your customers’ needs are and…
read moreOver the past decade the way customers make decisions has changed dramatically. The use of smart phones and tablets mean that customers can use the internet anywhere, anytime in order…
read moreFor many of us the first time a potential client ‘meets’ us is on our company website. Those first few seconds are all we get to make a lasting impression,…
read moreAs you sit there mulling over how you can put yourself in the position of reaching more customers take a moment to consider your brand. Is it saying the right…
read moreMany large companies employ a Brand Manager and have strict rules as to how their brand should be represented. To assist them with this process they have Brand Guidelines, which…
read moreSince starting my business I have been committed to attending networking events, as they have been a key marketing component in creating new business opportunities. Attendance at such events has…
read moreWhen asked, “what is marketing”, I have heard many people give a whole range of different answers. In fact, when I first started networking and told people that my focus…
read moreYou’ve spent ages planning the perfect website, making sure the text conveys your marketing messages, choosing the right images to reflect your brand and generally having sleepless nights hoping that…
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