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Marketing

Why AI is a bit like a sat-nav that occasionally sends you through a field

Why AI is a bit like a sat-nav that occasionally sends you through a field
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AI can analyse your website in seconds, but that doesn’t mean every recommendation is correct. Learn why challenging AI-generated SEO advice is essential.

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800 501 clearwater - the marketing & branding agency
Why marketing agencies keep getting emails… from other marketing agencies

Why marketing agencies keep getting emails… from other marketing agencies
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A light-hearted look at why marketing agencies still get emails offering website services and what it says about targeting the right audience.

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801 501 clearwater - the marketing & branding agency
Why marketing buzzwords are a bit like kitchen gadgets

Why marketing buzzwords are a bit like kitchen gadgets
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Marketing buzzwords are popular terms used to describe emerging trends, tools, or strategies, often driven by changes in technology, data and consumer behaviour.

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801 500 clearwater - the marketing & branding agency
Why rearranging your bookshelf could spark a marketing breakthrough

Why rearranging your bookshelf could spark a marketing breakthrough
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If you think tidying your bookshelf is just about aesthetics, think again. To most people, a bookshelf is practical, a place to store novels, manuals and whatever else has collected…

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800 501 clearwater - the marketing & branding agency
Why a blank page might be the most powerful marketing tool you have

Why a blank page might be the most powerful marketing tool you have
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The blank page gets a bad reputation. It’s seen as intimidating. Unproductive. A sign you’re stuck. But in marketing, the blank page isn’t a problem, it’s a gift.

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800 500 clearwater - the marketing & branding agency
Why thinking like a chef can make you a better marketer

Why thinking like a chef can make you a better marketer
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Ever watched a chef at work? They aren’t just following a recipe, they’re juggling flavours, timing, presentation and intuition all at once. They taste, tweak, re-taste and refine, not because…

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801 501 clearwater - the marketing & branding agency
Why sometimes the best move is to put your feet up

Why sometimes the best move is to put your feet up
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There are days when you wake up, cup of tea in hand and the world feels like a never‑ending to‑do list. Projects to finish, emails piling up, campaigns to plan,…

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801 500 clearwater - the marketing & branding agency
Why changing from a square sandwich to a triangular one can inspire your marketing

Why changing from a square sandwich to a triangular one can inspire your marketing
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Sometimes, the smallest changes can bring a surprising sense of freshness. Take sandwiches, for example. Slice one diagonally instead of straight down the middle, and suddenly it feels, different, more…

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801 500 clearwater - the marketing & branding agency
Why every business should be the owner of its domain name

Why every business should be the owner of its domain name
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Whether you're launching a brand-new venture or have been around for years, your domain name is central to your identity online. But choosing to let someone else control it, even…

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800 501 clearwater - the marketing & branding agency
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