Social Media Archives | clearwater - the marketing & branding agency

Simplifying marketing – Making it work for you

Marketing doesn’t need to be complex or overwhelming. It’s simply about connecting with the right people, in the right place, with the right message. Here’s how to simplify it: 1.…

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Why changing from a square sandwich to a triangular one can inspire your marketing

Sometimes, the smallest changes can bring a surprising sense of freshness. Take sandwiches, for example. Slice one diagonally instead of straight down the middle, and suddenly it feels, different, more…

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Why every business needs a colour palette (even if it’s just one colour)

Whether you’re a new start-up or a well-established business, your brand is your identity and colour plays a huge role in that. You might think you need a full rainbow…

The best marketing tool

We must get asked at least twice a month “what is the best marketing tool for us to use”. Our answer is always the same “if we knew that then…

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Inbound marketing

Over the past decade the way customers make decisions has changed dramatically. The use of smart phones and tablets mean that customers can use the internet anywhere, anytime in order…

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What is marketing

When asked, “what is marketing”, I have heard many people give a whole range of different answers. In fact, when I first started networking and told people that my focus…

Positive distractions

Running a business is extremely time consuming and it can be very easy to become distracted with non-effective business activities. However, it is equally important to find some positive distractions…

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