The importance of the 5P’s
This video provides a quick summary of the 5P's; Product, Price, Promotion, Place and People. Don't forget how important they are from a marketing perspective.
read moreBrand everything
In our next simple explainer video we provide the tip of 'brand everything'. No matter whether it is a letterhead, invoice, quotation, e-mail, office sign or social media account, make…
read moreVery simple SEO tips
This video contains some very simple SEO Tips. It has been released during a very difficult time for all when we are still in lockdown due to COVID-19. As we…
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3 steps to marketing
On occasions, there may well be a need to develop a more comprehensive marketing plan, but in most circumstances, especially in the small business world, you can follow these 3 simple steps to create an excellent marketing programme.
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The best marketing tool
We must get asked at least twice a month “what is the best marketing tool for us to use”. Our answer is always the same “if we knew that then…
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Plan to do it right
Marketing is a process that requires accurate research and careful planning. Everyone’s need will vary so it is critical to identifying from the outset what your customers’ needs are and…
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Inbound marketing
Over the past decade the way customers make decisions has changed dramatically. The use of smart phones and tablets mean that customers can use the internet anywhere, anytime in order…
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Reaching more customers
As you sit there mulling over how you can put yourself in the position of reaching more customers take a moment to consider your brand. Is it saying the right…
read moreBrand guidelines
Many large companies employ a Brand Manager and have strict rules as to how their brand should be represented. To assist them with this process they have Brand Guidelines, which…
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