Toggle offcanvas area

Why WordPress is the most common platform for building a website (and why that’s a good thing)

If you’ve ever looked into having a website built, chances are you’ve heard of WordPress. In fact, you’ve probably heard it a lot and there’s a reason for that. As of today, over 40% of the entire internet runs on WordPress. That’s not just popular, that’s dominant.

So, what makes WordPress the go-to choice for everyone from solo bloggers to global brands? Here are five solid reasons.

  1. It’s seriously user-friendly

You don’t need to know coding to have a WordPress website. It can be built without you ever touching a line of code. With drag-and-drop page builders like WP Bakery, Elementor or Gutenberg keeping content up to date and fresh has never been easier.

  1. It’s flexible enough for any Website

Need a simple blog? Done. An online shop? Easy with WooCommerce. A membership site, portfolio, or full-blown business website? WordPress can do that too.

It’s a platform that grows with you. Start small, scale big without rebuilding everything from scratch. That flexibility is a huge reason why developers like us love it just as much as beginners do.

  1. SEO Is practically baked in

If you want your website to show up on Google, WordPress gives you a head start. It’s built with clean code and mobile responsiveness in mind — two things search engines love.

Plus, with plugins like Yoast SEO or Rank Math, optimising pages becomes super straightforward. It’s like having an SEO expert in your toolbox.

  1. There’s a plugin for that

Want to add a contact form, booking system, Instagram feed or email opt-in? There is a plugin for that.

With over 59,000 plugins in the WordPress repository (not counting premium ones), customisations in improving functionality can be made super easy.

  1. You’re not locked n

Some website builders (e.g. Squarespace, Wix, etc) can feel like walled gardens. You’re stuck with their system, their pricing, and their features.

WordPress is open-source. That means you own your website, your content, and your data. You can customise it endlessly.

Final Thought

The popularity of WordPress is no accident. It’s popular because it works — for small business owners, big brands, freelancers, and creatives alike. So if you’re planning a new website, ask yourself this: do I want something fast, flexible, scalable, and totally mine?

If yes, WordPress is a no-brainer and we can help you!

800 500 clearwater - the marketing & branding agency

Book a call with one of our team

Simply send us your details using the form below and we will be in contact with you:

Book A Call
Start Typing