Sometimes, the smallest changes can bring a surprising sense of freshness. Take sandwiches, for example. Slice one diagonally instead of straight down the middle, and suddenly it feels, different, more exciting and more appetising.
Believe it or not, your marketing can benefit from the same principle.
- A small change can spark big interest
Cutting a sandwich into triangles doesn’t alter what’s inside. The bread, the filling, the flavour, they all stay the same. But the experience changes. It looks new and it feels like a treat.
In marketing, small tweaks like a fresh headline style, a new email format or a bolder colour in your social media posts can have the same effect. You’re not reinventing your brand, just presenting it in a way that catches attention again.
- People notice what feels new
Ever grabbed a triangular sandwich from a café and thought it somehow tastes better? That’s the power of perception. A little novelty can reignite curiosity.
The same applies to your audience. When they see a different layout on your website, a playful campaign, or a different tone in your messaging, they pause. Then they notice and noticing is the first step toward engagement.
- Fresh presentation keeps things fun
Serving sandwiches the same way every day can get dull. So can rolling out the same social posts, email templates or offers. Your audience craves variety, not necessarily a whole new menu, but at least a different way to serve the same value.
Think of it as marketing’s version of cutting corner-to-corner, a small shift that makes things feel more interesting.
- You don’t have to overcomplicate it
Switching from square to triangle is simple. No new ingredients, no elaborate prep, just a fresh angle (literally).
The same goes for marketing. You don’t have to overhaul your brand to make an impact. Experiment with:
- A new content format (short videos instead of only blog posts)
- A different subject line style in your next email
- Alternate ad visuals or copy angles
Small changes can make big differences.
- It reminds you to keep exploring
Finally, that sandwich switch is a gentle nudge to stay curious. To try new things, to avoid settling into routines.
Your marketing works best when you bring that same mindset of testing, tweaking and finding fresh ways to present what makes you special.
So next time you make lunch, try a triangular cut. Notice how it feels just a little more exciting. Then ask “what’s my next triangle moment in marketing?” Because sometimes, the smallest change can make the biggest difference.