Business Tips Archives | clearwater - the marketing & branding agency

Why every business should be the owner of its domain name

Whether you're launching a brand-new venture or have been around for years, your domain name is central to your identity online. But choosing to let someone else control it, even…

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Simplifying SEO

SEO doesn’t need to be overwhelming, it’s merely a set of smart, repeatable steps to help your ideal audience find you online. Here’s how to break it down: 1. What…

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A logo is more than just a thought

A logo isn’t a doodle, it’s a declaration. Why it matters It’s often your customer's first impression, so make it count. A logo represents your identity and purpose, visually and…

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Rebranding isn’t just a fresh coat of paint

It’s a full redesign of how you show up The importance of brand colours Colours aren’t just pretty, they’re powerful. Psychological impact Colours evoke emotion and drive action: Red -…

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What rebranding really means

Rebranding isn’t just a makeover, it’s a strategic reset. It’s more than visuals Yes, there are new logos and font choices, but it goes deeper: Purpose - revisit why your…

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When is the best time to rebrand?

Rebranding at the right moment can transform your business, but timing is everything. Signs it’s time Shifting goals or target markets - if you're serving a new audience or expanding…

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What should be included in a 60 seconds networking speech?

You’re at a networking event. The host says, “Let’s go around the room, everyone do a quick 60-second intro.” Cue panic. What do you say? How do you stand out?…

5 reasons why you need a google business profile

Yes, another online profile to manage! But trust us when we say this: if your business isn’t on Google Business Profile (formerly Google My Business), you’re missing out on one…

The importance of the 5P’s

This video provides a quick summary of the 5P's; Product, Price, Promotion, Place and People. Don't forget how important they are from a marketing perspective.

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Ask

In our next simple explainer video we provide the tip of 'ask'. Ask your customers for testimonials and recommendations that can be used to promote your business on your Google…

Business Tips

Why every business should be the owner of its domain name

Simplifying SEO

A logo is more than just a thought

Rebranding isn’t just a fresh coat of paint

What rebranding really means

When is the best time to rebrand?

What should be included in a 60 seconds networking speech?

5 reasons why you need a google business profile

The importance of the 5P’s

Ask

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