It’s a full redesign of how you show up
The importance of brand colours
Colours aren’t just pretty, they’re powerful.
Psychological impact
Colours evoke emotion and drive action:
- Red – energy, urgency, appetite.
- Blue – trust, calm, intelligence.
- Green – growth, sustainability, wellbeing.
- Yellow – optimism, warmth, creativity.
Visual identity
Your palette ensures consistency:
- Primary colours for logos and core assets.
- Secondary colours for accents and variety.
- Accessibility: high contrast palettes help readability and brand recognition.
Differentiation and alignment
Choose colours that:
- Stand out in your category.
- Align with your personality and values.
- Adapt across physical and digital formats e.g. print, packaging, app UI, presentations.
Versatility matters
Colours adapt to:
- Dark mode vs light mode, mobile vs desktop.
- Seasonal shifts or special campaign palettes.
- Partner collaborations and co-branding.
Embrace colour thoughtfully and make sure it becomes a key element of your brand.