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Mark Crone

Why rearranging your bookshelf could spark a marketing breakthrough

Why rearranging your bookshelf could spark a marketing breakthrough
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If you think tidying your bookshelf is just about aesthetics, think again. To most people, a bookshelf is practical, a place to store novels, manuals and whatever else has collected…

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800 501 clearwater - the marketing & branding agency
Why a blank page might be the most powerful marketing tool you have

Why a blank page might be the most powerful marketing tool you have
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The blank page gets a bad reputation. It’s seen as intimidating. Unproductive. A sign you’re stuck. But in marketing, the blank page isn’t a problem, it’s a gift.

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800 500 clearwater - the marketing & branding agency
What building Lego teaches us about brand consistency

What building Lego teaches us about brand consistency
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Think back to the last time you built something with Lego. Maybe you followed the instructions to the letter. Maybe you ignored them completely and built something wildly ambitious that…

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800 501 clearwater - the marketing & branding agency
Why thinking like a chef can make you a better marketer

Why thinking like a chef can make you a better marketer
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Ever watched a chef at work? They aren’t just following a recipe, they’re juggling flavours, timing, presentation and intuition all at once. They taste, tweak, re-taste and refine, not because…

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801 501 clearwater - the marketing & branding agency
Why sometimes the best move is to put your feet up

Why sometimes the best move is to put your feet up
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There are days when you wake up, cup of tea in hand and the world feels like a never‑ending to‑do list. Projects to finish, emails piling up, campaigns to plan,…

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801 500 clearwater - the marketing & branding agency
Why your brand should think more like a cat and less like a dog

Why your brand should think more like a cat and less like a dog
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Dogs are loyal. Enthusiastic. Obedient. They rush to greet you, tail wagging, desperate to please. Cats, on the other hand? Independent. Selective. They come to you, but only when they…

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800 501 clearwater - the marketing & branding agency
What a broken pencil can teach you about rebuilding a brand

What a broken pencil can teach you about rebuilding a brand
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Sometimes, the most powerful lessons come from the most ordinary objects. Take a broken pencil. On its face, it’s useless. But with a little care and creativity, that broken item…

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800 500 clearwater - the marketing & branding agency
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