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Mark Crone

Why your website needs an llms.txt file (and why it might become as important as robots.txt)

Why your website needs an llms.txt file (and why it might become as important as robots.txt)
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Discover what an llms.txt file is, how it helps AI understand your website and why it could become an important part of future SEO strategies.

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800 500 clearwater - the marketing & branding agency
Why AI is a bit like a sat-nav that occasionally sends you through a field

Why AI is a bit like a sat-nav that occasionally sends you through a field
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AI can analyse your website in seconds, but that doesn’t mean every recommendation is correct. Learn why challenging AI-generated SEO advice is essential.

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800 501 clearwater - the marketing & branding agency
Why marketing agencies keep getting emails… from other marketing agencies

Why marketing agencies keep getting emails… from other marketing agencies
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A light-hearted look at why marketing agencies still get emails offering website services and what it says about targeting the right audience.

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801 501 clearwater - the marketing & branding agency
Why marketing buzzwords are a bit like kitchen gadgets

Why marketing buzzwords are a bit like kitchen gadgets
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Marketing buzzwords are popular terms used to describe emerging trends, tools, or strategies, often driven by changes in technology, data and consumer behaviour.

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801 500 clearwater - the marketing & branding agency
Why your website should stop shouting and start flirting

Why your website should stop shouting and start flirting
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Loud websites push users away. Learn how subtle messaging, clarity and confidence can improve engagement, trust and conversion.

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800 501 clearwater - the marketing & branding agency
Why rearranging your bookshelf could spark a marketing breakthrough

Why rearranging your bookshelf could spark a marketing breakthrough
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If you think tidying your bookshelf is just about aesthetics, think again. To most people, a bookshelf is practical, a place to store novels, manuals and whatever else has collected…

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800 501 clearwater - the marketing & branding agency
Why a blank page might be the most powerful marketing tool you have

Why a blank page might be the most powerful marketing tool you have
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The blank page gets a bad reputation. It’s seen as intimidating. Unproductive. A sign you’re stuck. But in marketing, the blank page isn’t a problem, it’s a gift.

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800 500 clearwater - the marketing & branding agency
What building Lego teaches us about brand consistency

What building Lego teaches us about brand consistency
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Think back to the last time you built something with Lego. Maybe you followed the instructions to the letter. Maybe you ignored them completely and built something wildly ambitious that…

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800 501 clearwater - the marketing & branding agency
Why thinking like a chef can make you a better marketer

Why thinking like a chef can make you a better marketer
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Ever watched a chef at work? They aren’t just following a recipe, they’re juggling flavours, timing, presentation and intuition all at once. They taste, tweak, re-taste and refine, not because…

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801 501 clearwater - the marketing & branding agency
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