What goldfish and brand recall have in common
You’ve probably heard the cliché: “Humans now have a shorter attention span than a goldfish.” It’s catchy, a bit exaggerated, but it points to something true that attention is fleeting.…
read moreWe’ve all done it at some point. You glance at a familiar logo, maybe yours and it just feels right. Balanced. Polished. Familiar. But then, flip it upside down. Suddenly,…
read moreSometimes, the most powerful lessons come from the most ordinary objects. Take a broken pencil. On its face, it’s useless. But with a little care and creativity, that broken item…
read moreBranding doesn’t have to be complicated. At its core, it’s simply about how people perceive and connect with your business. Here’s how to make it clear and impactful: 1. What…
read moreSometimes, the smallest changes can bring a surprising sense of freshness. Take sandwiches, for example. Slice one diagonally instead of straight down the middle, and suddenly it feels, different, more…
read moreWhether you're launching a brand-new venture or have been around for years, your domain name is central to your identity online. But choosing to let someone else control it, even…
read moreSEO doesn’t need to be overwhelming, it’s merely a set of smart, repeatable steps to help your ideal audience find you online. Here’s how to break it down: 1. What…
read moreA logo isn’t a doodle, it’s a declaration. Why it matters It’s often your customer's first impression, so make it count. A logo represents your identity and purpose, visually and…
read moreIt’s a full redesign of how you show up The importance of brand colours Colours aren’t just pretty, they’re powerful. Psychological impact Colours evoke emotion and drive action: Red -…
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