What goldfish and brand recall have in common
You’ve probably heard the cliché: “Humans now have a shorter attention span than a goldfish.” It’s catchy, a bit exaggerated, but it points to something true that attention is fleeting.…
read moreSometimes, the most powerful lessons come from the most ordinary objects. Take a broken pencil. On its face, it’s useless. But with a little care and creativity, that broken item…
read moreBranding doesn’t have to be complicated. At its core, it’s simply about how people perceive and connect with your business. Here’s how to make it clear and impactful: 1. What…
read moreSometimes, the smallest changes can bring a surprising sense of freshness. Take sandwiches, for example. Slice one diagonally instead of straight down the middle, and suddenly it feels, different, more…
read moreRebranding isn’t just a makeover, it’s a strategic reset. It’s more than visuals Yes, there are new logos and font choices, but it goes deeper: Purpose - revisit why your…
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