Tone Archives | clearwater - the marketing & branding agency

What goldfish and brand recall have in common

You’ve probably heard the cliché: “Humans now have a shorter attention span than a goldfish.” It’s catchy, a bit exaggerated, but it points to something true that attention is fleeting.…

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Simplifying branding – Making your business memorable

Branding doesn’t have to be complicated. At its core, it’s simply about how people perceive and connect with your business. Here’s how to make it clear and impactful: 1. What…

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What rebranding really means

Rebranding isn’t just a makeover, it’s a strategic reset. It’s more than visuals Yes, there are new logos and font choices, but it goes deeper: Purpose - revisit why your…

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Tone

What goldfish and brand recall have in common

Simplifying branding – Making your business memorable

What rebranding really means

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