People Archives | clearwater - the marketing & branding agency

What goldfish and brand recall have in common

You’ve probably heard the cliché: “Humans now have a shorter attention span than a goldfish.” It’s catchy, a bit exaggerated, but it points to something true that attention is fleeting.…

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Simplifying marketing – Making it work for you

Marketing doesn’t need to be complex or overwhelming. It’s simply about connecting with the right people, in the right place, with the right message. Here’s how to simplify it: 1.…

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The importance of the 5P’s

This video provides a quick summary of the 5P's; Product, Price, Promotion, Place and People. Don't forget how important they are from a marketing perspective.

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What goldfish and brand recall have in common

The importance of the 5P’s

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