Memorable Archives | clearwater - the marketing & branding agency

What goldfish and brand recall have in common

You’ve probably heard the cliché: “Humans now have a shorter attention span than a goldfish.” It’s catchy, a bit exaggerated, but it points to something true that attention is fleeting.…

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Why storytelling is important in marketing

Ever scrolled past an ad without a second thought, but found yourself glued to one that told a story? That’s no accident. Storytelling is one of the most powerful tools…

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What goldfish and brand recall have in common

Why storytelling is important in marketing

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