Logo Archives | clearwater - the marketing & branding agency

What goldfish and brand recall have in common

You’ve probably heard the cliché: “Humans now have a shorter attention span than a goldfish.” It’s catchy, a bit exaggerated, but it points to something true that attention is fleeting.…

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How looking at your logo upside down can reveal your brand’s weak spots

We’ve all done it at some point. You glance at a familiar logo, maybe yours and it just feels right. Balanced. Polished. Familiar. But then, flip it upside down. Suddenly,…

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Simplifying marketing – Making it work for you

Marketing doesn’t need to be complex or overwhelming. It’s simply about connecting with the right people, in the right place, with the right message. Here’s how to simplify it: 1.…

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Simplifying branding – Making your business memorable

Branding doesn’t have to be complicated. At its core, it’s simply about how people perceive and connect with your business. Here’s how to make it clear and impactful: 1. What…

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A logo is more than just a thought

A logo isn’t a doodle, it’s a declaration. Why it matters It’s often your customer's first impression, so make it count. A logo represents your identity and purpose, visually and…

When is the best time to rebrand?

Rebranding at the right moment can transform your business, but timing is everything. Signs it’s time Shifting goals or target markets - if you're serving a new audience or expanding…

What does a company brand consist of?

We often think of a “brand” as a logo, a catchy name, or a colour palette. And yes, those things matter, but a brand is so much more than just…

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New year, new brand?

Why 2025 is the perfect time to reinvent your business identity As we step into 2025, it's not just about setting personal resolutions — it's the ideal moment to reflect…

Brand guidelines

Many large companies employ a Brand Manager and have strict rules as to how their brand should be represented. To assist them with this process they have Brand Guidelines, which…

Logo

What goldfish and brand recall have in common

How looking at your logo upside down can reveal your brand’s weak spots

Simplifying branding – Making your business memorable

A logo is more than just a thought

When is the best time to rebrand?

What does a company brand consist of?

New year, new brand?

Brand guidelines

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