Confidence Archives | clearwater - the marketing & branding agency

Why a blank page might be the most powerful marketing tool you have

The blank page gets a bad reputation. It’s seen as intimidating. Unproductive. A sign you’re stuck. But in marketing, the blank page isn’t a problem, it’s a gift.

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What building Lego teaches us about brand consistency

Think back to the last time you built something with Lego. Maybe you followed the instructions to the letter. Maybe you ignored them completely and built something wildly ambitious that…

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Why your brand should think more like a cat and less like a dog

Dogs are loyal. Enthusiastic. Obedient. They rush to greet you, tail wagging, desperate to please. Cats, on the other hand? Independent. Selective. They come to you, but only when they…

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What goldfish and brand recall have in common

You’ve probably heard the cliché: “Humans now have a shorter attention span than a goldfish.” It’s catchy, a bit exaggerated, but it points to something true that attention is fleeting.…

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Confidence

Why a blank page might be the most powerful marketing tool you have

Why your brand should think more like a cat and less like a dog

What goldfish and brand recall have in common

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