Brand Archives | clearwater - the marketing & branding agency

Why sometimes the best move is to put your feet up

There are days when you wake up, cup of tea in hand and the world feels like a never‑ending to‑do list. Projects to finish, emails piling up, campaigns to plan,…

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Why your brand should think more like a cat and less like a dog

Dogs are loyal. Enthusiastic. Obedient. They rush to greet you, tail wagging, desperate to please. Cats, on the other hand? Independent. Selective. They come to you, but only when they…

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What goldfish and brand recall have in common

You’ve probably heard the cliché: “Humans now have a shorter attention span than a goldfish.” It’s catchy, a bit exaggerated, but it points to something true that attention is fleeting.…

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How looking at your logo upside down can reveal your brand’s weak spots

We’ve all done it at some point. You glance at a familiar logo, maybe yours and it just feels right. Balanced. Polished. Familiar. But then, flip it upside down. Suddenly,…

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What a broken pencil can teach you about rebuilding a brand

Sometimes, the most powerful lessons come from the most ordinary objects. Take a broken pencil. On its face, it’s useless. But with a little care and creativity, that broken item…

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Simplifying marketing – Making it work for you

Marketing doesn’t need to be complex or overwhelming. It’s simply about connecting with the right people, in the right place, with the right message. Here’s how to simplify it: 1.…

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Why every business needs a colour palette (even if it’s just one colour)

Whether you’re a new start-up or a well-established business, your brand is your identity and colour plays a huge role in that. You might think you need a full rainbow…

What does a company brand consist of?

We often think of a “brand” as a logo, a catchy name, or a colour palette. And yes, those things matter, but a brand is so much more than just…

Why storytelling is important in marketing

Ever scrolled past an ad without a second thought, but found yourself glued to one that told a story? That’s no accident. Storytelling is one of the most powerful tools…

New year, new brand?

Why 2025 is the perfect time to reinvent your business identity As we step into 2025, it's not just about setting personal resolutions — it's the ideal moment to reflect…

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Brand

Why your brand should think more like a cat and less like a dog

What goldfish and brand recall have in common

How looking at your logo upside down can reveal your brand’s weak spots

What a broken pencil can teach you about rebuilding a brand

What does a company brand consist of?

Why storytelling is important in marketing

New year, new brand?

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