marketing audit workshop
Auditing your business’ marketing activities provides an invaluable tool to understand how you have generated business over the previous 12 months and then as a result, be able to make strategic decisions about what has worked and where to spend your marketing budget for the next 12 months.
How often do you actually evaluate the effectiveness of your marketing plans? Could you easily say which of your campaigns was the most effective and which generated the most return on investment? Do you know where your new customers found out about you? If you can’t answer these questions then now is the time to consider carrying out a marketing audit.
By fully understanding your marketplace, your competitors and your target audience you can begin to make effective and accurate decisions about how to target potential customers through your marketing.
Only through having a thorough knowledge of your business aims objectives and how your marketing can help you achieve them, can you truly make informed decisions on your next 12 months strategy.
A fresh pair of eyes can sometimes provide a new and impartial perspective, providing your team with invaluable information and guidance that otherwise may not have been forthcoming. Our marketing workshop enables you to have open and honest discussions, in a confidential format, about the reality of where your business is currently and how effective your marketing plans have been so far.
An objective insight can help you make informed decisions to move your business forward and set achievable and exciting business goals.