Making sure your website is found by AI.
Search has changed. Millions of people now get their answers directly from AI tools like ChatGPT, Google AI Overviews and Perplexity, without ever clicking a link. We make sure you show up.
So what’s actually changed?
Not that long ago, getting found online meant ranking well on Google. That’s still important, but the game has quietly shifted. AI tools are now answering questions on behalf of millions of people every single day, recommending businesses, services and products without the user ever visiting a search results page.
If your website isn’t set up for this, you could be invisible to a whole new wave of potential customers and you wouldn’t even know it.
The good news? We can help. We’ll use AI tools to review and enhance your website’s content and structure, set up the right foundations and point you towards the best ways to track how things are improving.
ChatGPT alone now has over 880 million monthly users. AI Overviews appear in roughly half of all Google searches. Being visible in these results is quickly becoming as important as traditional SEO — and right now, very few businesses have started to optimise for it.
Our AI optimisation services
We keep things straightforward. Here’s what we will work on together and why each part matters.
AI Readiness Review
We use AI tools to take a proper look at your existing website and give you an honest view of where things stand, what AI systems can and can’t see, what’s working well and what needs attention. A clear, plain-English summary with no waffle.
llms.txt File Setup
Think of this as a welcome mat for AI. We’ll write and install your llms.txt file, a simple guide that tells AI tools exactly what your business does and which pages matter most. Making it much easier for them to represent you accurately.
AI-Enriched Content
We use AI tools to review your key pages and enhance the content so it’s written in a way that both AI systems and real people find genuinely useful. Clear answers to real questions, properly structured, with your expertise front and centre.
Website Structure & Markup
We improve the underlying structure of your website so AI tools can properly understand who you are, what you offer and where you’re based. This includes making sure your pages are labelled clearly and your most important information is easy to find.
Off-Site Presence Advice
AI tools look beyond your website. We’ll advise on the review platforms, directories and business listings that carry the most weight so your business has a credible, consistent presence.
Tracking & Reporting Guidance
We’ll point you towards the best tools for monitoring your AI visibility and show you what to look for. Simple, practical guidance so you, or whoever manages your website, can see what’s improving over time and share that progress with confidence.
Simple, step by step
We keep things straightforward. Here’s what working with us looks like.
Free Discovery Call
We have a chat about your business and what you’re hoping to achieve. No obligation, just a simple conversation.
Review & Proposal
We look at your current website and put together a clear proposal with costs and timescales.
We Get To Work
We make the changes and enhancements, keeping you updated throughout. Most work is completed within 2 to 4 weeks.
Guidance & Handover
We walk you through the best tools for tracking progress and leave you with everything you need to monitor results.
Tools we recommend
As part of our work, we’ll advise you on the right tools to have in place. All of which are widely used, mostly free and well worth setting up.
Google Analytics 4
The industry standard for understanding who’s visiting your website and where they’re coming from, including traffic arriving from AI tools.
Google Search Console
A free tool from Google that shows how your website is performing in search, including useful signals around branded traffic and visibility.
Bing Webmaster Tools
Bing now provides reporting on how your pages perform within Copilot and Bing AI Summaries, a ready-made data source most businesses overlook.
AI Visibility Monitoring
For clients who want a fuller picture, we’ll point you towards dedicated tools that track how often your business appears in AI-generated answers.
Google Business Profile
A fully completed Google Business Profile is one of the most straightforward things you can do to strengthen your presence across both search and AI.
Review Platforms
AI tools weigh third-party reviews heavily. We’ll advise on the platforms that matter most for your industry and how to make the most of them.
Things people often ask us
We know this is all fairly new territory. Here are some of the things we get asked most.
Do I need to rebuild my website?
Almost certainly not. Most of what we do works on top of your existing website. We’re improving and enhancing what’s already there, not starting from scratch.
Is this instead of regular SEO or on top of it?
It’s genuinely both. Most of what we do for AI visibility also improves your traditional SEO, better structure, clearer content and stronger authority all help in both worlds. Think of it as an evolution, not a replacement.
How quickly will I see results?
The work itself can be done in a matter of weeks. Visibility improvements typically start to show in the data within 2 to 3 months as AI tools re-crawl and update. We’ll set honest expectations at the outset.
How will I know it’s working?
We’ll show you exactly which tools to use and what to look for, all in plain English. The kind of numbers you can comfortably share with a team or a board, without needing a technical background to understand them.
Is this just for big businesses?
Not at all. Smaller businesses that move now have a real advantage, most of your competitors haven’t started yet. This is one of those rare moments where being a bit early genuinely pays off.
Interested? Let’s have a chat.
We’re happy to take a look at your website and give you an honest view of where things stand, no cost, no pressure.